There are many successful restaurant businesses around the world. In every city, you will find hundreds, if not thousands, of amazing restaurants, but some of them seem to be more successful than others. While location, pricing, quality and variety of meals play a huge role in the success of a restaurant, the interior design, customer service and reputation of a restaurant can also affect its ability to attract and retain customers.
If you are about to open a new restaurant, you need to do extensive marketing to ensure you have a full house from the first day. This will take a lot of work. In fact, you should consider hiring competent marketing professionals from the onset to ensure you get the best possible outcomes. After all, you have invested a lot of resources in establishing the restaurant, so you need to get the marketing right. Below are some tips for marketing the restaurant;
Tip #1: Focus on Local Marketing
While you want business people and tourists from other countries to visit the restaurant and have a meal, your main target market is the local populace. For this reason, you need to employ all local marketing tactics to ensure you are able to get the best possible outcomes. For instance, you should put up billboards and banners on local city streets and suburbs to market both the restaurant and launch event. Obviously, the name of the restaurant, website, street address and phone number should be printed on the advertising materials. Be sure to also print posters and beautiful, neatly-folded brochures to hand out to passers-by.
Tip #2: Decorate the Exterior Appropriately
When you are just about to open a restaurant, it is important you decorate the exterior with LED string lights, ribbons, flowers and other types of decoration to generate interest from the public. At night, the most beautiful location in the street should be your restaurant. Obviously, people will start to wonder and generate some interest in visiting the restaurant.
Tip #3: Create a Website
A website is a basic necessity in modern business. After investing all your resources in the brick and mortar, be sure to also design an amazing website for your business. The website should have an ‘Orders’ page where customers can place orders. Since most people shop online nowadays, you may be surprised to discover that online orders may be equal or more than the orders placed at the restaurant. Ideally, you should hire a competent web designer to build a suitable website for your restaurant business.
Tip #3: Create Social Media Profiles
Your restaurant should feature prominently on social media. Ideally, you should create business pages for your restaurant on all the major social networks. These profiles need to be updated regularly. Any comments or private messages from potential clients should be responded to urgently, so you will need to assign someone to this job.
Tip #4: Hire a Professional SEO Agency
It is recommended you hire a professional search engine optimization agency to help you build a strong online presence. This is because there are many restaurants and cafes in the city and they all want to attract and retain the same customers you are targeting. To get an edge over the competition, you need to be highly-visible online. For instance, your website should feature prominently on the first page of search results. If your site does not appear on the first page, you will miss out on a lot of business. The ideal SEO agency should be able to help you get a first page ranking. Since there are many SEO agencies in every city, you have to compare experiences and reputation. Be sure to also check how their own website is ranked. In addition to that, you have to check how some of the websites they have optimized are currently ranked.
Tip #5: Run a Promotion
Consumers always want to get the best deals on the market. Therefore, you should think of running a promotion as you open the restaurant. For instance, you can offer food and drinks at 50% off in the first couple of days. However, you need to be careful not to rack up huge losses. During the promotional period, you need to get everything right because the customer service you offer is what will make customers come back or not.
Promotional products are very useful items when you are looking to advertise your restaurant. You can turn any item into a promotional product from lip balm to t-shirts to specific kitchen accessories. Here are a couple of reasons why using promotional products is a great way to advertise your business.
Using promotional products for advertising your restaurant gives people a memorable experience. You are much more likely to remember a restaurant that gives you an item that has their name and information on it than one that doesn’t offer any promotional items.
Restaurant owners can customize their advertising plans to certain demographics depending on who they are looking to reach. You can use these products to reach anyone from children to adults with items that promote your restaurant.
So if you are looking to find a creative way to advertise your restaurant you need to look into promotional products. You can use just about any product that you can think of to help create a well thought of brand for your restaurant to help ensure that it will be as successful as possible.